Policy Title: External Communications
Policy Number: 2.8
____________________________________________________________________________
Purpose:
This communication policy outlines the rules and regulations that govern the representation of Eastern Wyoming College to all internal and external audiences. These policies extend to all forms of communications and apply across all channels and communication vehicles in which the College is being represented as an institution. The purpose of these policies is to ensure that all communication that takes place on behalf of the College is done in a manner that is consistent with the College’s quality standards, branding and official college statements.
At the direction of the President, the Director of College Relations is the official spokesperson for the College in regards to external communications or inquires made to the College. The College Relations Office is responsible for creating and maintaining a professional and consistent image of Eastern Wyoming College to the public. When time permits and in non-emergency situations, all media contacts by college administration, staff and faculty should be initiated from or coordinated with this office. Exceptions include athletic team coaches when they are out-of-town participating in competitive events.
Any contact with media means one is representing the Board of Trustees and the College and must be done in a professional and supportive manner to the public and media; therefore, the Director of College Relations is the College’s primary contact with the media and may act as the College spokesperson or direct the media to the appropriate College representative. College Relations will make every effort to provide equitable coverage of programs and employees provided they are newsworthy and timely and will utilize a variety of media types that include radio, print, television, and social media coverage.
Official EWC press releases and marketing advertisements are prepared by or coordinated with the College Relations Office staff. To track the messages going to the public and to ensure all EWC publications enhance the college’s marketing effort, all printed materials for external distribution must be created by or coordinated with and reviewed by the College Relations Office.
Official publications include the college catalog, class schedule, program brochures, newspaper inserts, web site, social media and annual reports. The college web site content and design and social media content are maintained by College Relations with technical support from Computer Services. EWC has one official college logo and one athletic logo that ensures a consistent and clear image representing the college in the community. The logo guidelines and graphic standards for the campus are the responsibility of College Relations and are available in the Communications Guide.
Original Adoption Date: 11/14/17
Revision Date(s): 2/25/19, 12/8/20
Date reviewed, no change: